RAWGANIC - organic certified skin/personal care redesign
Full brand identity, packaging and print
Brand Overview
Rawganic is a British organic personal care brand for women between 18 to 45 years, looking for high-quality multi-purpose natural products for face and body, make-up, intimate and hand cleansing. Offering 100% biodegradable naturally pure organic certified products made from organic cotton and plant-based extracts that are naturally effective, yet gentle to skin and environment.
Challenges & Goals
The challenge was to re-create a consistent brand and product packaging design on a budget. To retain pieces of old look and introduce a fresh breeze and life to a 5 years old brand.
Solution
New brand identity, brand look and feel that's more modern, feminine, clean and simple. Refreshed packaging design system with clear product category differentiation, fresh colours and focus on ingredients & eco consciousness.
